Slab Contrasted Urhu 7 is a bold, wide, medium contrast, upright, normal x-height font visually similar to 'Bogue' and 'Bogue Slab' by Melvastype and 'Portada' by TypeTogether (names referenced only for comparison).
Keywords: headlines, posters, book covers, editorial, branding, heritage, academic, authoritative, robust, print authority, classic impact, strong readability, editorial tone, bracketed, blocky, sturdy, ink-trap hints, bookish.
A sturdy slab-serif with pronounced, squared serifs and a slightly bracketed join that softens the corners. Strokes are heavy with clear, readable counters and a measured, noticeable contrast that shows most in rounded forms and joins. The overall drawing feels broad-shouldered and stable, with generous widths and steady verticals; terminals and serifs create a firm baseline rhythm that holds up well in dense text. Numerals and capitals are similarly weighty and consistent, producing a dark, even typographic color.
This font is well suited to headlines and deck copy where a strong, classic slab presence is needed, as well as book covers and editorial layouts that benefit from a traditional voice. It can also work for branding and packaging that aims for a heritage or institutional impression, especially when set with comfortable tracking and leading.
The tone is traditional and authoritative, with a bookish, editorial feel reminiscent of institutional printing and classic display typography. Its heavy slabs and confident proportions convey reliability and seriousness while still feeling approachable and familiar.
The design appears intended to deliver a bold, dependable slab-serif voice with clear readability and a classic print sensibility. Its proportions and strong serifs prioritize impact and structure, aiming to stay legible and steady in both display lines and heavier text settings.
Round letters (like C, O, and e) maintain open apertures and ample internal space, helping prevent the bold weight from clogging at text sizes. The serifs remain visually dominant without becoming overly decorative, supporting a functional, no-nonsense presence in headings and short passages.