Slab Contrasted Urta 2 is a bold, wide, medium contrast, upright, normal x-height font visually similar to 'Pulpo' by Floodfonts, 'Chiavettieri' by Kostic, 'Clarendon LT' by Linotype, and 'Clarendon No 1' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, packaging, editorial, branding, industrial, confident, retro, collegiate, impact, stability, readability, heritage, slab-serif, bracketed, blocky, sturdy, ink-trap feel.
A sturdy slab-serif with a heavy, even color and firmly bracketed slabs that read as rectangular and weighty. Strokes show noticeable contrast between thick verticals and comparatively lighter curves, while joins and terminals stay crisp and squared-off. Counters are compact and round forms feel slightly squarish, giving the design a blocky, poster-ready texture. The lowercase is conventional and readable, with robust shoulders and a utilitarian rhythm; figures are similarly dense and built for impact.
This face is well suited to short, high-impact settings such as headlines, pull quotes, posters, and packaging where the slab structure can anchor a layout. It can also work in editorial display sizes for section headers and subheads, especially when a sturdy, traditional voice is desired.
The tone is assertive and workmanlike, with a retro-industrial flavor that also nods to collegiate and headline traditions. Its heavy slabs and compact counters create a no-nonsense voice—confident, dependable, and slightly nostalgic rather than delicate or refined.
The design appears intended to deliver strong presence and clear structure through bold slab serifs and compact letterforms, balancing readability with a distinctly assertive display character. Its contrasted strokes and squared terminals suggest a goal of combining traditional slab cues with a cleaner, modernized rhythm for contemporary branding and editorial use.
In text, the strong serifs create a pronounced horizontal emphasis and a tight, punchy texture. The design maintains consistent weight distribution across uppercase, lowercase, and numerals, keeping the overall page color steady and emphatic.