Slab Contrasted Bevu 2 is a very bold, wide, medium contrast, italic, normal x-height font visually similar to 'Macklin' by Monotype (names referenced only for comparison).
Keywords: posters, headlines, branding, packaging, signage, retro, western, playful, bold, confident, display impact, vintage flavor, expressive italic, brand presence, signage clarity, bracketed, rounded, swashy, chunky, ball terminals.
A heavy, slanted slab serif with chunky, bracketed serifs and noticeably rounded joins. Strokes show a lively, slightly calligraphic modulation: thick main stems with tapered entries, soft ink-trap-like notches, and occasional ball terminals in the lowercase. Counters are compact and the overall rhythm is energetic, with generous curves and a strong rightward italic momentum. Figures and capitals read as sturdy and poster-ready, while the lowercase introduces more flourish and bounce through deeper curves and more sculpted terminals.
This font is best suited to display applications such as posters, headlines, storefront/signage, packaging, and bold branding marks where its slab structure and sculpted terminals can be appreciated. It can also work for short bursts of editorial emphasis (pull quotes, section headers), but its dense counters and strong slant make it less ideal for extended small-size reading.
The tone is bold and characterful with a distinctly retro, showcard feel. It suggests Western and vintage advertising cues while staying friendly and approachable, making text feel assertive, warm, and a bit theatrical.
The design appears intended to merge a robust slab-serif framework with expressive, italicized motion and playful terminal details. It prioritizes impact and personality over neutrality, aiming for a vintage-inflected display voice that remains readable and cohesive across caps, lowercase, and numerals.
The italic angle is prominent, and the slab serifs remain substantial even on curved letters, contributing to a strong baseline presence. The design’s rounded bracketing and terminal detailing add personality at display sizes, while dense internal spaces may require a bit more size or tracking in longer lines.