Sans Normal Hugur 10 is a light, normal width, low contrast, upright, normal x-height font visually similar to 'Artegra Sans' and 'Artegra Soft' by Artegra (names referenced only for comparison).
Keywords: ui text, web content, branding, signage, presentations, clean, modern, friendly, calm, approachable, legibility, neutrality, modern utility, approachability, rounded, monoline, open apertures, geometric, minimal.
A clean monoline sans with rounded terminals and a largely geometric construction. Curves are smooth and near-circular (notably in O, C, G), while straight strokes keep a consistent thickness and avoid sharp joins. Proportions feel balanced and slightly generous in counters, with open apertures in letters like c, e, and s that support clarity. Uppercase forms are simple and even, and the lowercase combines single-storey a and g with straightforward, unembellished shapes; figures are similarly plain and rounded, with a distinctive curved 2 and open-top 4.
Works well for UI text and web content where clean outlines and open counters help maintain legibility. Its restrained, rounded look also fits contemporary branding systems, wayfinding or signage at moderate sizes, and presentation or marketing materials that need a neutral, modern sans.
The overall tone is contemporary and friendly, with a quiet, neutral voice suited to everyday interfaces and product communication. Rounded ends and smooth curves soften the geometry, giving it an approachable, human feel without becoming playful or decorative.
The design appears intended as a versatile, contemporary sans focused on clear reading and a gentle, approachable personality. By keeping stroke behavior consistent and terminals rounded, it aims to feel modern and dependable while remaining unobtrusive in longer passages.
Letterforms maintain a consistent rhythm across text, with clear separation between similar shapes (for example, I, l, and 1 remain visually distinct in context). The design favors simplicity—few idiosyncratic details—so it reads as a general-purpose sans with a slightly softened, rounded finish.