Sans Normal Segof 10 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, branding, editorial, signage, presentations, friendly, modern, clean, approachable, casual, everyday readability, friendly neutrality, modern utility, clean branding, rounded terminals, humanist, open counters, soft geometry, even rhythm.
A clean sans with gently rounded terminals and soft, circular construction throughout. Strokes maintain an even thickness with smooth joins and minimal modulation, giving letters a calm, consistent color on the page. Proportions lean slightly geometric in rounds like C, O, and G, while the overall spacing and shapes keep a humanist ease; counters are open and curves are broad. The lowercase is straightforward and legible with simple, single-storey forms and compact ascenders/descenders, supporting an even reading rhythm.
Works well for UI and app text, product pages, and general editorial settings where a soft, modern sans is needed. The clear shapes and open forms also suit signage and presentation materials at medium to large sizes, and it can support friendly brand identities without becoming decorative.
The tone is modern and approachable, with a friendly softness created by rounded ends and generous curves. It reads as informal but still orderly, suggesting everyday clarity rather than strict corporate rigidity. Overall, it feels welcoming and neutral—well-suited to interfaces and general-purpose communication.
Likely designed as a versatile, contemporary sans that prioritizes readability and a warm, approachable character. The rounded terminals and balanced proportions suggest an intent to feel modern and friendly while remaining neutral enough for broad everyday use.
Figures are simple and readable, with rounded curves and uncomplicated constructions that match the letterforms. Diacritics and punctuation shown (such as the dot on i/j and apostrophe) follow the same rounded, understated styling, keeping the texture consistent across mixed-case text.