Sans Contrasted Omdy 7 is a regular weight, normal width, medium contrast, upright, tall x-height font.
Keywords: branding, headlines, packaging, posters, children’s media, friendly, whimsical, storybook, retro, approachability, personality, warmth, expressive text, soft, rounded, calligraphic, lively, humanist.
A soft, humanist sans with tapered strokes and gentle swelling through curves, giving it a subtly calligraphic texture. Shapes lean on rounded terminals and slightly flared ends rather than crisp cuts, and the overall color stays even while stroke modulation adds movement. Uppercase forms are clean and open, while the lowercase shows more personality—single-storey a and g, a buoyant e, and a distinctive, looped w—creating a lively rhythm in text. Counters are generous, joins are smooth, and proportions feel compact in width with tall lowercase presence.
Works well for branding and packaging that benefit from a warm, handcrafted-adjacent impression, as well as posters and headlines where the distinctive lowercase can carry personality. It can also support short to medium passages in editorial or web contexts when a friendly, informal tone is desired.
The tone is warm and approachable, with a playful, slightly vintage flavor that reads more personable than strictly utilitarian. Its rounded finishing and animated lowercase forms suggest a casual, friendly voice suited to expressive headlines and cheerful brand language.
The design appears aimed at combining the clarity of a sans with the warmth of subtly modulated, calligraphic shaping. It balances straightforward structure in capitals with more characterful lowercase forms to deliver a readable yet expressive typographic voice.
The letterforms prioritize curved construction and soft corners, with noticeable individuality in a few key glyphs (notably w, y, and the single-storey lowercase set) that becomes more apparent at display sizes. Numerals are clear and sturdy, matching the rounded, tapered logic of the alphabet and maintaining legibility alongside text.