Sans Contrasted Puhi 7 is a very bold, normal width, very high contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, editorial, industrial, poster, dramatic, retro, assertive, impact, retro styling, graphic texture, signage, stencil-like, compressed, modular, notched, ink-trap.
A heavy, display-oriented sans with an emphatic vertical stress and sharply controlled curves. Strokes alternate between thick pillars and razor-thin joins, producing strong internal slits and pinched waists that read almost stencil-like in places. Counters are compact and often partially closed by narrow apertures, while terminals tend to be blunt and squared with occasional fine, blade-like tapers. The overall rhythm is blocky and architectural, with slightly condensed proportions and a consistent system of cut-ins that repeats across curves, bowls, and diagonals.
Best suited to headlines, posters, titling, and brand marks where the distinctive contrast and cut-in details can be appreciated. It can also work for packaging and editorial display typography that benefits from a strong, retro-industrial voice, especially when set with generous size and spacing.
The font conveys a bold, industrial confidence with a theatrical edge. Its high-impact contrast and notched detailing suggest vintage poster lettering, Art Deco signage, and modern editorial drama, creating a tone that feels both engineered and stylishly retro.
The design appears intended as a striking display sans that merges architectural block forms with stencil-like interruptions and extreme contrast to create instant visual identity. The repeated notches and narrow joins seem crafted to add texture and attitude while maintaining a consistent, engineered system across the alphabet and figures.
At larger sizes the thin connecting strokes and internal slits become a defining graphic feature, while at smaller sizes those same details may fill in or visually vibrate due to the extreme contrast and tight apertures. Round letters show deliberate vertical flattening and controlled geometry, reinforcing a modular, machined feel.