Sans Contrasted Puhi 2 is a very bold, normal width, very high contrast, upright, normal x-height font.
Keywords: posters, headlines, logotypes, packaging, editorial display, deco, dramatic, industrial, theatrical, retro, display impact, retro styling, brand distinctiveness, poster utility, graphic texture, stencil-like, flared, compressed caps, sharp joins, bracketed curves.
A heavy display sans with extreme thick–thin modulation and abrupt transitions into hairline strokes. Many glyphs are built from blocky vertical masses paired with razor-thin crossbars, diagonals, and joins, creating a cut-and-sliced, almost stencil-like construction. Counters tend to be compact and squared-off, while rounds (C, G, O, Q, e) show a tall, flattened-oval geometry with strong vertical stress. Terminals frequently taper to needle points or thin slabs, and curves often resolve into bracketed, angular shoulders rather than smooth continuous arcs.
Best suited to large-scale applications such as posters, headlines, mastheads, and title treatments where the dramatic contrast and carved forms can be appreciated. It can also work for distinctive logotypes and packaging that wants a retro-modern, high-impact voice. For longer text, it functions more as a decorative accent than a primary reading face.
The overall tone is bold and theatrical, with a vintage glamour that reads as Art Deco–adjacent and poster-driven. Its stark contrasts and knife-edge details give it a slightly industrial, machined feel, balancing elegance with aggression. The texture in text is high-impact and rhythmic, designed to command attention rather than disappear into a paragraph.
The design appears intended as a statement display face that blends monolithic stroke blocks with hairline cuts to create an unmistakable silhouette. Its construction prioritizes graphic punch, period flavor, and distinctive word shapes over neutral readability, making it ideal for branding and attention-grabbing typographic compositions.
In mixed-case settings, the thin connecting strokes and tight apertures become key identifying features, producing a lively, striped texture across lines. Numerals follow the same tall, cut-out logic and feel display-oriented, matching the uppercase’s assertive presence. The narrow hairlines and sharp junctions suggest it will be most effective when reproduction quality is high and sizes are not too small.