Sans Normal Medeg 7 is a very bold, wide, medium contrast, italic, normal x-height font visually similar to 'Otoiwo Grotesk' by Pepper Type (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, logo concepts, sporty, assertive, playful, retro, energetic, impact, momentum, attention, approachability, display use, slanted, chunky, rounded, soft corners, compact counters.
A heavy, slanted sans with broad proportions and compact interior counters. Strokes are consistently thick with smoothly rounded joins and corners, giving the shapes a soft, inflated feel rather than a sharp mechanical one. The italics are strongly emphasized through a forward-leaning posture and slightly sheared terminals, producing brisk horizontal motion across words. Curves are full and circular, while diagonals and horizontal cuts create crisp, simplified apertures that stay readable at display sizes.
This font is best suited to headline and display work where its mass and slant can carry a message quickly—posters, sports or event branding, bold packaging callouts, and punchy web hero text. It can also work for logo concepts and short slogans where a dynamic, friendly weight is desired.
The tone is bold and energetic, combining a sporty, poster-like punch with a slightly playful, retro softness. Its strong slant and chunky forms convey momentum and confidence, making it feel lively and attention-grabbing rather than restrained or formal.
The design appears intended to deliver high-impact, forward-moving typography with a friendly edge: a thick, rounded sans built for immediacy, emphasis, and visual momentum in contemporary graphic applications.
Letterforms maintain an even rhythm with minimal detail, relying on large silhouettes and tight counters for impact. Numerals match the same sturdy, rounded construction and feel made to sit comfortably in big headlines and graphic lockups.