Sans Normal Issi 14 is a very bold, wide, medium contrast, italic, tall x-height font visually similar to 'Acumin' by Adobe, 'Akzidenz-Grotesk Next' by Berthold, 'Incised 901' by Bitstream, 'Antique Olive' by Linotype, and 'Taz' by LucasFonts (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, promotions, athletic, punchy, energetic, modern, assertive, impact, motion, display, branding, emphasis, heavyweight, slanted, compact counters, rounded terminals, oblique stress.
A heavy, obliqued sans with broad proportions and rounded, compact interior spaces. Strokes are robust and fairly even, with subtly softened corners and a forward-leaning rhythm that keeps the shapes tightly packed. Curves are built from smooth, circular/elliptical geometry, while diagonals and joins are clean and sturdy, giving the letters a dense, high-impact silhouette. Numerals share the same weighty construction and slanted posture, maintaining consistent texture in mixed settings.
Best suited to short, bold messaging such as headlines, posters, sports and fitness identities, and promotional graphics where a strong slanted voice helps convey motion. It can also work for packaging or social media titles that need instant impact, especially when set with generous tracking or ample line spacing.
The overall tone is sporty and high-energy, with a confident, action-oriented feel. Its strong slant and dense black shapes create a sense of speed and urgency, reading as contemporary and attention-grabbing rather than quiet or delicate.
The design appears intended to deliver maximum visual weight with a streamlined, geometric sans construction, using a pronounced oblique stance to communicate speed and emphasis. It prioritizes bold presence and a cohesive, modern texture across capitals, lowercase, and figures.
The font’s tight counters and heavy joins can cause letterforms to visually merge at smaller sizes or in long passages, while the large, simplified shapes remain highly legible and distinctive at display scales. The italic angle is pronounced enough to shape the line texture, producing a dynamic, forward-driving cadence.