Sans Other Abgam 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Aspira' by Durotype, 'Knicknack' by Great Scott, 'Klop' by Invasi Studio, 'TT Norms Pro' by TypeType, and 'Artico' by cretype (names referenced only for comparison).
Keywords: kids branding, packaging, posters, headlines, stickers, playful, chunky, friendly, quirky, cartoony, approachability, display impact, handmade feel, youth appeal, rounded, soft corners, bouncy, irregular, hand-drawn.
A heavy, rounded sans with thick strokes, softened corners, and gently uneven contours that create a hand-cut, slightly wobbly silhouette. Proportions are compact with wide counters and simple, single-storey lowercase forms; bowls and terminals tend to be blunted rather than sharply finished. The overall rhythm feels intentionally irregular—some letters lean toward squared geometry while others swell into more oval shapes—giving the set a lively, non-mechanical consistency.
Best suited to short, high-impact text such as posters, playful branding, packaging callouts, labels, and headline systems where a friendly, chunky voice is desired. It can also work for display copy in educational or family-oriented materials, where warmth and immediacy matter more than strict typographic regularity.
The font projects a cheerful, informal tone with a cartoon-like friendliness. Its chunky presence and subtly imperfect outlines suggest approachability and humor, leaning toward a handmade, kid-friendly personality rather than a sleek contemporary voice.
Likely designed to deliver a bold, approachable display sans with a handmade edge, prioritizing personality and immediate readability at larger sizes. The softened geometry and mild irregularities appear intended to avoid a rigid, corporate feel and instead evoke craft, play, and casual charm.
Uppercase forms read as bold signage shapes, while the lowercase keeps the same weight and softness for cohesive text settings. Numerals are similarly rounded and sturdy, emphasizing clarity over precision, with a generally buoyant baseline feel driven by small variations in stroke edges and internal spacing.