Slab Contrasted Bejo 7 is a very bold, wide, medium contrast, italic, normal x-height font visually similar to 'Capita' by Hoftype, 'Rooney' by Jan Fromm, 'Mundo Serif' by Monotype, 'Kyotce' by Soerat Company, and 'Geneo Std' by Typofonderie (names referenced only for comparison).
Keywords: posters, headlines, packaging, branding, sportswear, retro, robust, sporty, headline, impact, vintage tone, dynamic emphasis, display strength, bracketed, chunky, lively, incised, rounded.
A heavy, right-leaning slab serif with broad proportions and a compact, energetic rhythm. Strokes show clear modulation, with thick verticals and comparatively lighter joins, and the slabs are bold and slightly bracketed, giving a carved, sturdy feel rather than a crisp geometric one. Curves are generously rounded and terminals often finish with wedge-like cuts, creating a dynamic, forward-moving texture in both uppercase and lowercase. Counters are moderately open for the weight, and the numerals follow the same bold, slanted, high-impact construction.
Best suited to display settings where its bold, slanted slabs can carry attitude: posters, event titles, packaging fronts, brand marks, and sports or team-style graphics. It can also work for short pull quotes or chapter openers where a dramatic, vintage-leaning emphasis is desired.
The overall tone feels vintage and assertive, combining old-school print swagger with a sporty, promotional punch. Its italic stance and chunky slabs add momentum and confidence, making text feel animated and emphatic rather than quiet or formal.
This font appears designed to deliver maximum impact with a traditional slab-serif backbone, using strong bracketing and an italic forward pitch to create motion and personality. The goal seems to balance classic print heritage with contemporary display energy for attention-grabbing typography.
Uppercase forms read strong and poster-like, while the lowercase introduces more distinctive, calligraphic shaping that increases personality in running text. At larger sizes the contrast and bracketed slabs become more evident, producing a lively texture; at smaller sizes the weight and tight internal spaces can make lines feel dense.