Sans Normal Amren 2 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Seitu' by FSD, 'Pulp Display' by Spilled Ink, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: ui text, branding, signage, headlines, packaging, clean, modern, friendly, neutral, approachable, versatility, legibility, clarity, modernity, neutral tone, geometric, rounded, monoline, open counters, smooth curves.
A clean, geometric sans with predominantly circular and elliptical construction, even stroke widths, and smooth, well-rounded curves. Letterforms show open counters and generous apertures, with a steady, monoline rhythm that keeps texture consistent in both display lines and longer text. Uppercase shapes feel compact and sturdy, while lowercase forms are simple and highly legible, leaning on clear bowls and straightforward terminals. Numerals match the alphabet’s round logic, with wide, readable shapes and minimal ornamentation.
Well-suited for user interfaces and product experiences where clarity and an even typographic color are important. It also works effectively for branding, packaging, and signage that benefit from a contemporary, friendly sans with strong legibility. In larger sizes it reads confidently for headlines, while remaining stable and readable in paragraph settings.
The overall tone is modern and neutral with a friendly, approachable softness. Its rounded geometry avoids harshness, producing a calm, practical voice that feels contemporary without becoming attention-seeking.
Likely designed as a versatile, general-purpose sans that balances geometric simplicity with everyday readability. The emphasis appears to be on consistent rhythm, clean construction, and a broad range of practical applications rather than stylistic eccentricity.
Curves and joins are handled smoothly, with a consistent visual weight across verticals, horizontals, and diagonals. The forms prioritize clarity and regularity over expressive quirks, giving the font a dependable, system-like presence.