Sans Normal Omliz 13 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'FF Real Head' by FontFont, 'Macklin' by Monotype, 'Biwa' and 'Cern' by Wordshape, and 'Milligram' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, bold, confident, modern, friendly, straightforward, impact, clarity, modern utility, brand presence, geometric, rounded, clean, solid, high-impact.
A heavy, geometric sans with large, open counters and a mostly circular construction in bowls and rounds. Strokes are uniform and sturdy, with clean, squared terminals and minimal modulation, producing a dense, even texture in text. Uppercase forms are wide and stable, while lowercase keeps a simple, utilitarian build with single-storey a and g, a compact e, and a short-armed t. Figures are clear and robust; the 0 is an oval and the 1 is a plain vertical with a slight top flag, supporting strong readability at large sizes.
This style performs best in short-to-medium text at display sizes, such as headlines, poster typography, brand wordmarks, packaging callouts, and wayfinding or signage where immediate recognition matters. Its solid shapes and open counters also make it effective for UI banners and promotional graphics when strong emphasis is needed.
The overall tone is assertive and contemporary, with a friendly approachability coming from its rounded geometry and generous apertures. It feels practical and direct rather than refined, suited to messaging that needs to land quickly and confidently.
The design appears intended to deliver maximum impact with minimal stylistic distraction: a bold, geometric voice that stays clean, legible, and consistent across letters and numerals. It prioritizes clarity and presence, aiming for modern versatility in attention-driven applications.
Round letters (O/C/G/Q) stay close to true geometric ovals, while diagonals (A/V/W/X/Y) are crisp and give the face a punchy rhythm. The lowercase shows simple, legible joins and keeps details restrained, helping maintain consistency in dense, bold settings.