Sans Normal Ruluj 3 is a regular weight, normal width, medium contrast, italic, normal x-height font.
Keywords: branding, packaging, posters, social media, headlines, friendly, informal, lively, approachable, hand-drawn, humanist feel, casual tone, modern warmth, display clarity, rounded, soft, calligraphic, slanted, open counters.
A slanted sans with rounded, brush-like strokes and gently tapered terminals. Letterforms lean consistently to the right and show a subtle, organic modulation that feels more drawn than constructed. Curves are generous and open, with smooth joins and softened corners; straight strokes are slightly bowed, adding a casual rhythm. Proportions are fairly even with a moderate x-height, and the figures follow the same rounded, flowing logic as the letters.
Well-suited to branding and packaging that want a friendly, crafted voice, as well as posters and social media graphics where warmth and informality are desirable. It can also work for short editorial headlines or pull quotes, where the slant and rounded forms add personality without becoming overly decorative.
The overall tone is warm and conversational, with a human, handwritten energy. It reads as relaxed and personable rather than corporate or rigid, suggesting motion and ease while staying clear at typical text sizes.
Designed to blend sans simplicity with a handwritten, italic gesture, creating an approachable display face that feels modern and human. The rounded construction and soft terminals appear intended to keep texture smooth and readable while maintaining a lively, casual character.
Capitals are clean and simple with minimal ornamentation, while the lowercase carries more of the cursive influence through single-storey shapes and fluid connections in stroke logic. Spacing feels slightly loose and breathable, helping the italic slant remain legible in longer lines.