Sans Normal Rumad 2 is a regular weight, wide, low contrast, italic, normal x-height font.
Keywords: branding, editorial, posters, packaging, ui headings, friendly, casual, modern, soft, approachability, clarity, motion, modernity, rounded, humanist, airy, open.
A rounded, right-leaning sans with smooth, continuous curves and gently tapered joins. Strokes stay largely even, with minimal modulation and softened terminals that avoid sharp cuts. Proportions feel generous and open, with broad counters and wide, stable uppercase forms paired with a readable, moderate lowercase that keeps bowls and apertures roomy. Overall spacing is relaxed, giving lines a light, breathable rhythm in text.
Well-suited for branding and marketing systems that want a warm, modern italic voice, especially in headlines, short paragraphs, and pull quotes. The open shapes and relaxed spacing make it a good option for packaging and poster work, and it can also serve as a distinctive UI or app heading style where a friendly, forward-leaning tone is desired.
The letterforms convey an approachable, conversational tone—more personable than technical—while still reading cleanly and contemporary. The slanted posture adds momentum and a sense of informality, lending the font an energetic, friendly voice without becoming playful or decorative.
Likely designed to offer a clean sans foundation with softened geometry and a built-in sense of motion. The goal appears to be balancing contemporary clarity with an approachable, human feel through rounded construction, open counters, and an even, calm stroke texture.
Round characters like C, O, and Q emphasize smooth ellipse-based construction, while diagonals (V, W, X, Y) keep a soft, slightly sprung feel rather than rigid geometry. Numerals match the same rounded, open construction, with clear differentiation and consistent slant that supports cohesive mixed text.