Sans Normal Asdud 2 is a regular weight, normal width, monoline, upright, normal x-height font.
Keywords: ui text, body text, branding, signage, presentations, clean, modern, neutral, friendly, versatility, legibility, modernity, clarity, geometric, rounded, open apertures, balanced, crisp.
A clean, geometric sans with smooth circular bowls and consistent stroke weight. Curves are broadly rounded and well-centered, while straight strokes remain crisp, giving the design a tidy, even rhythm. Counters are open and generously shaped, and terminals are predominantly straight or gently rounded, helping characters stay clear at text sizes. Proportions feel balanced and contemporary, with simple, unfussy letterforms and uniform spacing that reads evenly in continuous copy.
It works well for UI and product text where clarity and consistent rhythm are important, and it holds up in longer paragraphs as shown in the sample. The straightforward geometry also suits contemporary branding systems, wayfinding and signage, and presentation materials where a clean, legible voice is needed.
The overall tone is modern and neutral, with a friendly clarity driven by its rounded geometry and open forms. It feels straightforward and utilitarian rather than expressive, projecting a calm, dependable presence suited to everyday typography.
The design appears intended as a versatile, general-purpose sans that prioritizes clarity and consistency through geometric construction and open counters. Its restrained detailing suggests a focus on broad usability across both interface and editorial contexts.
Numerals follow the same geometric logic as the letters, with smooth curves and clear differentiation between forms. The sample text shows stable texture across lines, with consistent stroke color and minimal visual noise, supporting comfortable extended reading.