Sans Superellipse Abgud 13 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Korolev' and 'Korolev Rounded' by Device and 'Ciutadella' by Emtype Foundry (names referenced only for comparison).
Keywords: headlines, branding, posters, ui, signage, modern, friendly, techy, confident, clean, modernity, approachability, impact, clarity, systematic, rounded, geometric, soft corners, even, chunky.
A heavy, geometric sans with rounded-rectangle curves and smoothly squared counters that give bowls and terminals a superellipse feel. Strokes are consistently thick with minimal modulation, producing dense, solid letterforms and strong color in text. Proportions are straightforward and contemporary, with compact apertures in letters like C and S, and simple, squared shoulders and joins throughout. Numerals follow the same robust, rounded geometry, including a slashed zero that reads clearly at display sizes.
Best suited to headlines, branding, and short statements where its compact geometry and strong weight create impact. It also fits UI labels, buttons, and wayfinding-style signage where a sturdy, rounded sans can feel both contemporary and friendly.
The overall tone is modern and approachable: sturdy, direct shapes communicate confidence, while the softened corners keep it from feeling harsh. The rounded geometry lends a subtly tech-forward, UI-friendly character without becoming playful or whimsical.
The design appears intended to deliver a modern, geometric sans voice with softened corners for approachability, balancing strong presence with clean, systematized forms. The consistent heavy strokes and rounded-rectangle construction suggest an emphasis on clarity and visual solidity in display and interface contexts.
At large sizes the font’s closed-in counters and tight apertures create a powerful silhouette; in longer text this can read as bold and assertive rather than airy. Round elements (O, Q, 0, 8, 9) feel more like rounded rectangles than perfect circles, reinforcing the constructed, system-like rhythm.