Sans Normal Pokuy 1 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Chamelton' by Alex Khoroshok, 'Merge Pro' by Philatype, and 'DINosaur' by Type-Ø-Tones (names referenced only for comparison).
Keywords: headlines, posters, packaging, children’s, branding, playful, friendly, chunky, quirky, retro, approachability, impact, display, whimsy, nostalgia, rounded, soft, bouncy, bulbous, cartoonish.
A heavy, rounded sans with soft terminals and broadly inflated strokes that stay largely uniform throughout each letter. Corners are generously curved, and internal counters tend to be small, creating strong silhouette-driven forms. The lowercase shows single-storey shapes with compact apertures, while the capitals are wide and blocky with gently irregular curves that add a hand-cut feel. Figures are similarly bulbous and simplified, with prominent, rounded joins and a sturdy, poster-like presence.
Well suited to bold headlines, posters, and display typography where its rounded mass can create immediate impact. It can work effectively for playful branding, packaging, event promotions, and children-oriented or casual lifestyle communications, especially when used in short bursts or with ample leading.
The overall tone is warm and exuberant, leaning toward a fun, approachable personality rather than a technical or minimalist one. Its bouncy proportions and slightly quirky details give it a nostalgic, kid-friendly energy that feels at home in casual, entertainment-forward settings.
The design appears intended to provide a highly legible, high-impact display sans that emphasizes softness and friendliness through rounded geometry and simplified forms. Its consistent weight and chunky shapes aim for strong presence and easy recognition across titles, badges, and logo-style wordmarks.
Because the counters are tight and the ink coverage is high, the font reads best when given generous spacing and moderate-to-large sizes. The distinctive silhouettes help short words and headlines pop, while long text can feel dense if set too small or too tightly tracked.