Sans Superellipse Upry 1 is a very bold, very wide, low contrast, upright, tall x-height font.
Keywords: headlines, branding, logos, posters, packaging, techy, sporty, industrial, futuristic, assertive, impact, modernity, durability, clarity, brandability, squared, rounded, blocky, compact, stencil-like.
A dense, heavy sans with squared proportions softened by generously rounded corners and rounded-rectangle counters. Strokes are uniform and monolinear, with broad horizontals and sturdy verticals that produce a compact, block-built silhouette. Many forms lean on superellipse geometry—ovals read as rounded boxes, and joins are clean and mechanical rather than calligraphic. Spacing appears tight and efficient, and the overall rhythm favors solid mass and clear silhouettes over delicate interior detail.
Best suited to short, high-visibility text such as headlines, brand marks, posters, product packaging, and UI labels where a sturdy, geometric voice is desired. It performs especially well at larger sizes in bold graphic systems, including sports, gaming, tech, and industrial-themed identities.
The tone is bold and engineered, with a sporty, arcade-adjacent energy. Its rounded-square construction feels contemporary and tech-forward, while the thick, compact shapes communicate strength and immediacy. Overall it reads as confident, pragmatic, and geared toward high-impact messaging.
The design appears intended to deliver a compact, high-impact geometric sans built from rounded-rectangle forms, prioritizing strong silhouettes and consistent, engineered rhythm. Its visual system emphasizes modernity and robustness, aiming for immediate recognition in display contexts.
Several letters show deliberate cut-ins and simplified apertures that reinforce a modular, industrial feel and help keep counters open at large sizes. The numerals follow the same rounded-rectangular logic, yielding a cohesive, display-oriented set with a strong sign-painting/labeling presence.