Sans Superellipse Upry 3 is a very bold, very wide, low contrast, upright, tall x-height font.
Keywords: headlines, posters, branding, logos, packaging, sporty, tech, industrial, confident, friendly, impact, modernity, brand presence, geometric consistency, rounded, blocky, compact, squared, soft corners.
A heavy, wide sans with rounded-rectangle construction and softened corners throughout. Strokes are monolinear and highly uniform, with broad, squared counters and generous internal rounding that keeps forms from feeling sharp. Curves resolve into flattened arcs rather than true circles, and terminals tend to end bluntly with consistent radii. The lowercase is compact and sturdy, with a single-storey “a” and “g” and a tall, sturdy “t” with a short, blocky crossbar; numerals follow the same squared, rounded geometry, with an oval-like, rectangular “0” and sturdy, angular diagonals on “2” and “7.”
Best suited to display settings where weight and width can do the work: headlines, posters, brand wordmarks, packaging, and attention-grabbing UI/marketing callouts. It also fits sporty or industrial identities where a robust, rounded-square geometry reinforces a strong, contemporary voice.
The overall tone is bold and assertive while still approachable, thanks to the rounded corners and superelliptic feel. It reads as modern and engineered, with a sporty, tech-forward energy that suits loud, high-impact messaging.
The font appears designed to deliver maximum impact with a consistent rounded-rectangular geometry, balancing toughness with friendliness. Its wide stance and uniform strokes suggest an intention to create a distinctive, easily recognizable display sans for branding and bold typography.
Spacing appears intentionally open enough to keep dense, heavy shapes from clogging, and the wide set helps maintain legibility at display sizes. The design leans on repeated geometric motifs—rounded rectangles, flattened curves, and blunt joins—creating a cohesive, logo-ready texture across letters and figures.