Serif Normal Kimip 7 is a regular weight, normal width, high contrast, upright, normal x-height font visually similar to 'Berthold Corporate A' by Berthold and 'Corporate A' and 'Corporate A WGL' by URW Type Foundry (names referenced only for comparison).
Keywords: book text, editorial, magazines, essays, literature, classic, formal, literary, refined, traditional, text reading, classic tone, editorial clarity, book typography, bracketed, crisp, vertical stress, oldstyle figures.
This is a crisp, high-contrast serif with clearly bracketed serifs and a restrained, bookish construction. Strokes show pronounced thick–thin modulation with mostly vertical stress in rounded forms, and terminals finish cleanly without exaggerated flourishes. Capitals are stately and evenly proportioned, with wide, steady curves in C/G/O and a balanced, traditional E/F. Lowercase keeps a conventional rhythm with a two-storey a and g, compact joins, and relatively narrow apertures that help create a smooth, continuous text color. Numerals appear to be oldstyle, with varying heights and descenders that integrate naturally into running text.
Well suited to long-form reading such as books, essays, and editorial layouts where a classic serif voice is desirable. It can also work effectively for pull quotes, headings, and formal documents when set with comfortable spacing to preserve its contrast and detail.
The overall tone is traditional and composed, leaning toward literary and editorial settings rather than playful display. Its high contrast and tidy detailing convey refinement and formality, giving pages a polished, established feel.
The design appears intended as a conventional, high-contrast text serif that prioritizes traditional proportions and a familiar reading rhythm. Details like bracketed serifs, vertical stress, and oldstyle numerals suggest an aim toward classic typography for editorial and book contexts.
In text, the face reads with a slightly dense, cohesive color and a classical cadence, with punctuation and dots rendered sharply. The variable-height figures and the steady serif rhythm contribute to a distinctly book-centric texture that remains controlled at larger sizes.