Sans Normal Aprit 10 is a regular weight, normal width, low contrast, upright, short x-height font.
Keywords: packaging, children’s, posters, branding, social media, friendly, casual, playful, approachable, hand-drawn, approachability, informality, warmth, everyday legibility, rounded, soft terminals, quirky, loose rhythm, open counters.
This font is a rounded sans with a gently irregular, hand-drawn feel. Strokes are smooth and low-contrast with softly tapered terminals, and many joins and curves are slightly asymmetrical, giving letters a lively, human rhythm. Proportions lean wide and open in round letters like O and C, while straight-sided forms (E, F, H, N) stay simple and clean. The lowercase shows compact bowls and a relatively modest x-height, with single-storey a and g and a simple, straight-stemmed i/j with round dots. Numerals are open and friendly, with a curved, informal 2 and 3 and a plain, readable 1.
Well suited for friendly branding, packaging, posters, and social media graphics where an approachable, human tone is desired. It can also work for short-to-medium text in upbeat contexts such as children’s materials, café menus, or event titles, especially at sizes where its subtle irregularities read as intentional texture.
The overall tone is warm and informal, suggesting a personable voice rather than a strict, corporate one. Subtle wobble and soft endings add charm and approachability, reading as contemporary and playful without becoming overly decorative.
The design appears intended to blend the cleanliness of a rounded sans with the warmth of hand-drawn lettering. It aims for an easygoing, modern look that feels personal and inviting while remaining legible and straightforward.
Curves are consistently generous, and counters stay open, which helps maintain clarity in longer text. The slightly uneven geometry and varied stroke endings are most noticeable in diagonals (K, V, W, X, Y) and in the lively shaping of S and Q, reinforcing the hand-made character.