Sans Normal Arbeb 12 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Optika' by Designova and 'Loew Next' and 'Loew Next Arabic' by The Northern Block (names referenced only for comparison).
Keywords: ui design, web text, branding, signage, editorial, modern, neutral, clean, friendly, functional, clarity, versatility, neutrality, modernity, rounded, open apertures, geometric, even color, crisp terminals.
A clean sans with a predominantly geometric skeleton softened by rounded curves. Strokes maintain an even thickness and produce a steady, calm texture in text. Counters are roomy and circular in letters like O and o, while many joins and terminals are cleanly cut, giving a crisp, contemporary finish. Spacing feels generous and the overall rhythm is open, supporting clear word shapes across mixed case and numerals.
It performs well in UI and web contexts where even color and open forms help maintain readability at a range of sizes. The clean geometry also suits contemporary branding systems, wayfinding, and editorial layouts that need a neutral, versatile sans for headlines and supporting text.
The font projects a modern, straightforward voice—unfussy and dependable, with a slightly friendly tone from its rounded forms. It feels pragmatic rather than expressive, suited to interfaces and everyday communication where clarity is the priority.
The design appears intended as a general-purpose sans focused on clarity, consistency, and a contemporary geometric feel, balancing straightforward construction with approachable roundness for broad, day-to-day use.
Uppercase forms read strong and stable, while the lowercase keeps a simple, highly legible construction with open apertures and minimal ornamental detail. Numerals match the letterforms in simplicity and consistency, contributing to a cohesive, utilitarian set.