Sans Normal Osriy 10 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Berthold Standard' by Berthold; 'Swiss 721' by Bitstream; 'Newhouse DT' by DTP Types; 'Afical' by Formatype Foundry; and 'Applied Sans', 'Arial', and 'Endurance' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, sporty, punchy, high impact, clarity, modern branding, display strength, geometric, rounded, compact counters, clean, solid.
A heavy, geometric sans with broad proportions and smooth, rounded curves. Strokes are consistently thick with minimal modulation, producing dense silhouettes and tight internal counters in letters like B, P, R, and e. Terminals are clean and mostly squared-off, while bowls and shoulders stay circular/elliptical, giving a sturdy, uniform rhythm. The lowercase shows a single-storey a and g, a straightforward t with a short crossbar, and a compact e with a small aperture; figures are bold, simple, and built from the same rounded geometry.
Best suited to headlines and short-to-medium display text where strong impact and clarity are needed, such as posters, branding wordmarks, packaging, and signage. It can work for emphatic UI labels or callouts, especially where a bold, friendly geometric voice is desired.
The overall tone is assertive and upbeat, combining a contemporary, no-nonsense sturdiness with approachable rounded shapes. Its mass and broad stance read as energetic and attention-grabbing without feeling decorative or quirky.
The design appears intended to deliver maximum visual impact through simplified geometry, broad proportions, and consistently heavy strokes. It prioritizes immediacy and legibility at larger sizes, aiming for a contemporary, versatile display sans that feels robust and approachable.
Spacing appears generous enough for display use, but the very full letterforms and compact counters create strong dark color in text. Curved letters (O, C, G, Q) and diagonals (V, W, Y) feel particularly stable due to the wide set and blunt endings, reinforcing a solid, poster-ready presence.