Sans Normal Boriz 1 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Humanist 777' by Bitstream, 'Whitney' by Hoefler & Co., and 'Comenia Sans' by Suitcase Type Foundry (names referenced only for comparison).
Keywords: headlines, packaging, posters, children’s, social media, friendly, playful, casual, approachable, quirky, friendliness, informality, warmth, personality, approachability, rounded, soft, bubbly, hand-drawn, tapered.
A rounded sans with soft, bulb-like terminals and subtly tapered strokes that suggest a marker or brush influence while keeping clean, upright construction. Curves are generous and smooth, with slightly irregular swelling at joins that gives the letters an organic, hand-shaped feel. Uppercase forms read broad and open, while lowercase maintains a simple, single-storey structure (notably in a and g) with compact counters and a steady baseline rhythm. Diacritics and dots are circular and prominent, and numerals follow the same rounded, friendly geometry.
Well suited to headlines, short paragraphs, and brand moments that benefit from approachability—such as packaging, café or lifestyle signage, children’s materials, and social media graphics. It can also work for UI or in-product messaging when a friendly, informal voice is desired, particularly at medium-to-large sizes.
The overall tone is warm and informal, leaning playful rather than strict or technical. Its slightly whimsical shaping adds personality without becoming overly decorative, making it feel inviting and human.
The design appears intended to deliver a contemporary rounded sans with a hand-made warmth—balancing clean legibility with playful, organic stroke behavior to add character in display and branding contexts.
Round counters and softened corners help maintain clarity at display sizes, while the subtle stroke tapering and lively curves add texture in longer lines. The spacing appears comfortably loose, supporting an easy, conversational rhythm in the sample text.