Sans Normal Borik 12 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Halifax' by Hoftype; 'Mute', 'Mute Arabic', and 'Mute Devanagari' by Indian Type Foundry; 'MVB Solitaire Pro' by MVB; 'Camphor' by Monotype; 'Sebino Soft' by Nine Font; and 'Clear Sans Text' by Positype (names referenced only for comparison).
Keywords: headlines, branding, packaging, posters, ui, friendly, playful, approachable, modern, soft, warm modernity, approachability, readability, brand friendliness, display clarity, rounded, geometric, smooth, open apertures, high legibility.
A rounded sans with smooth, continuous curves and gently tapered stroke endings that read as soft corners rather than sharp terminals. Counters are generous and mostly circular/oval, and the overall rhythm is even with clear separation between letters. The uppercase has a clean, geometric structure (notably round C/O and a simple, open G), while the lowercase maintains compact, readable forms with a single-storey a and g and minimal eccentricity. Numerals are similarly rounded and sturdy, with simplified shapes and consistent weight distribution that keeps small details from breaking up.
Well-suited to display settings where a friendly, modern presence is desired—headlines, brand marks, packaging, and promotional graphics. Its open shapes and straightforward letterforms also make it a practical choice for UI labels, short paragraphs, and informational text where a softer tone is appropriate.
The tone is friendly and contemporary, with a slightly casual, welcoming feel created by the rounded forms and softened terminals. It avoids a technical or austere voice, leaning instead toward approachable, upbeat communication.
Likely designed to deliver a modern geometric sans with a warmer, more human feel through rounded geometry and softened terminals, balancing contemporary cleanliness with approachability and easy readability.
Apertures and joins are kept open, supporting clarity in dense text. The design’s softness comes from curvature and terminal treatment rather than decorative features, giving it a clean look that still feels warm.