Sans Normal Nirag 10 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Dexa Pro' by Artegra, 'Molde' by Letritas, 'Pragmatica' by ParaType, and 'NeoGram' and 'Nuber Next' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, friendly, modern, playful, confident, high impact, display clarity, brand presence, approachability, geometric, rounded, clean, chunky, high-impact.
This is a heavy, geometric sans with broad proportions and compact counters. Round letters lean on near-circular bowls (O, C, G) with smooth, even curvature, while straight strokes terminate in clean, squared ends. The lowercase is simple and sturdy, with a single-storey a and g, a compact, rounded e, and a short, functional t. Numerals are similarly robust and open, designed for high visibility, with straightforward forms and minimal detailing.
It works best in headlines and short blocks of text where maximum impact and quick recognition are needed—posters, branding marks, packaging, and attention-grabbing signage. The sturdy numerals also suit price points and promotional callouts.
The overall tone is bold and approachable, combining a contemporary, no-nonsense presence with a friendly softness from its rounded geometry. It reads as confident and energetic rather than formal, lending a slightly playful, poster-ready character.
The design intention appears to be a contemporary, high-impact sans that stays friendly and legible through geometric construction and uncomplicated letterforms. Its emphasis on strong silhouettes and minimal complexity suggests it was drawn for display-first communication and bold graphic layouts.
Spacing appears generous enough for display use, and the heavy weight creates strong silhouette recognition at large sizes. The design prioritizes solid shapes and smooth curves over sharp calligraphic nuance, keeping the texture uniform across mixed-case settings.