Sans Normal Nirat 10 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Surt' by Blaze Type, 'Maison Neue' by Milieu Grotesque, 'Gella Display' by Slava Antipov, 'NeoGram' by The Northern Block, 'TT Commons™️ Pro' by TypeType, and 'Stinger' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, modern, energetic, approachable, impact, approachability, clarity, modernity, brand voice, rounded, soft corners, high impact, blocky, open counters.
A heavy, rounded sans with broad proportions and smoothly modeled curves. Strokes are consistently thick with gentle transitions into joins, producing a soft, inflated silhouette rather than sharp geometry. Counters are generally open and round, and terminals tend to finish bluntly with subtle rounding. The overall rhythm is steady and compact, with sturdy verticals, wide bowls, and clear, straightforward forms that favor solidity over finesse.
Best suited for short-to-medium display text where impact and clarity matter: headlines, posters, packaging, logos, and signage. It can also work for UI banners, social graphics, and marketing layouts where a friendly but forceful typographic voice is needed.
The tone is bold and upbeat, with a friendly, contemporary presence. Its rounded shaping keeps the weight from feeling aggressive, projecting approachability and warmth while still reading as assertive and attention-grabbing. The overall feel fits modern branding that wants to be direct, clear, and personable.
The design appears intended to deliver maximum visibility with a warm, rounded personality—combining stout, wide forms with simple constructions for quick recognition. It prioritizes bold communication and modern friendliness over delicate detailing, making it effective for brand-forward, attention-led typography.
The lowercase shows simple, single-storey constructions (notably for a and g), reinforcing an informal, contemporary voice. Numerals are strong and geometric with generous interior space, matching the letterforms’ rounded, heavy build. The shapes stay clean at display sizes, where the broad widths and thick strokes create a pronounced, poster-like footprint.