Sans Normal Relot 11 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'ALS Direct' by Art. Lebedev Studio, 'Indikator' by Indian Type Foundry, and 'Ipsum Sans' and 'Ipsum Semi' by Rawblind Basetype (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, friendly, confident, modern, approachable, clean, approachability, readability, modern branding, high impact, rounded, soft-cornered, geometric, sturdy, open.
A heavy, rounded sans with smooth curves, softened terminals, and minimal stroke modulation. Counters are generally open and generously shaped, giving letters a clear, airy interior even at large weight. Uppercase forms read broad and stable with gently rounded corners, while lowercase shows compact, utilitarian shapes (notably a two-storey “g”) and simple, sturdy joins. Numerals follow the same robust, rounded construction, with wide bowls and clear separations that keep figures legible.
This font suits headlines, brand marks, packaging, and signage where a friendly but assertive voice is needed. It also works well for UI elements such as buttons, navigation, and feature callouts, where strong silhouettes and open counters help maintain legibility at smaller sizes.
The overall tone is warm and approachable while still feeling contemporary and dependable. Its rounded geometry and substantial presence convey friendliness and confidence rather than sharp precision, making it feel inviting in display settings and comfortable in short reading bursts.
The design appears intended to deliver a modern rounded sans personality with strong presence and easy readability. Its softened terminals and clear, open counters suggest an emphasis on approachability and clarity in display and interface-forward contexts.
Round dots and punctuation, smooth curves on diagonals, and consistent corner rounding create a cohesive rhythm across the alphabet. The weight distribution and spacing favor clarity and impact, especially in headlines and emphatic UI labels.