Sans Normal Vidan 10 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Plasto' by Eko Bimantara, 'Mute' by Indian Type Foundry, 'Kometa' by Kiril Zlatkov Type Foundry, and 'Rawson' by Latinotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, app headers, sporty, energetic, modern, friendly, confident, display impact, forward motion, friendly modernism, brand emphasis, rounded, oblique, compact, soft corners, high impact.
A rounded, oblique sans with heavy, even strokes and smooth, softened terminals. Curves are generous and circular, giving counters an open, friendly feel, while overall proportions stay fairly compact for strong color and punchy silhouette. The slant is consistent across caps, lowercase, and figures, creating a forward rhythm. Numerals and capitals are sturdy and simplified, with clear, single-storey lowercase forms and minimal interior detailing.
This font is well suited to headlines, posters, and bold brand statements where an energetic, modern voice is needed. It can work effectively for packaging and short marketing copy, and for UI or app headers where strong emphasis and quick recognition are priorities.
The overall tone is energetic and contemporary, with a sporty, forward-leaning momentum. Its rounded construction keeps it approachable rather than aggressive, balancing impact with warmth. The look suggests speed, confidence, and a casual, everyday modernity.
The design appears intended to deliver a fast, contemporary feel through a consistent oblique stance and rounded, low-detail construction. It prioritizes impact, cohesion, and legibility in short-to-medium display settings while maintaining a friendly, accessible tone.
Spacing appears built for display clarity, with stable shapes and broad joins that hold up well at larger sizes. The oblique angle and rounded endings create a cohesive texture in longer lines, with a noticeable headline-oriented presence.