Sans Normal Utrik 10 is a regular weight, narrow, low contrast, italic, normal x-height font visually similar to 'FF Mark' and 'FF Mark Paneuropean' by FontFont, 'URW Form' by URW Type Foundry, and 'Klein' by Zetafonts (names referenced only for comparison).
Keywords: branding, headlines, posters, packaging, advertising, modern, dynamic, clean, sporty, businesslike, add momentum, save space, modernize tone, improve clarity, slanted, compact, crisp, open apertures, smooth curves.
A compact, right-slanted sans with smooth, rounded construction and minimal stroke contrast. Curves stay clean and continuous, with open counters and straightforward terminals that keep forms crisp at display sizes. Proportions feel tight and space-efficient, with relatively tall caps and a steady rhythm that reads evenly across mixed-case text. Numerals follow the same slanted, streamlined logic, keeping a consistent weight and a clean, contemporary texture.
Well-suited for branding and headline work where a compact, energetic slant helps convey speed and modernity. It also works for short to medium passages in marketing copy, UI labels, and packaging text where a clean sans voice is preferred but a touch of motion is beneficial.
The overall tone is brisk and forward-leaning, projecting motion and efficiency. It feels modern and pragmatic rather than decorative, with a confident, contemporary voice suited to clear messaging.
The design appears intended to deliver a contemporary sans experience with added momentum through an italicized stance, balancing clarity with a streamlined, space-conscious footprint.
The italic angle is pronounced enough to add energy without becoming script-like, and the letterforms remain simple and stable. Round letters (such as C, O, and G) keep a controlled, elliptical feel that supports a neat, uniform texture in paragraphs.