Sans Normal Utrik 1 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'ITC Franklin' by ITC, 'Murs Gothic' by Kobuzan, 'Spiegel Sans' by LucasFonts, 'Helsinki' by Ludwig Type, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: branding, headlines, ui labels, posters, advertising, modern, dynamic, clean, businesslike, approachable, add emphasis, modernize, improve clarity, convey motion, slanted, geometric, crisp, open counters, smooth curves.
A slanted sans with geometric underpinnings and smoothly rounded bowls. Strokes stay fairly even, with clean terminals and a consistent, contemporary rhythm. Uppercase forms feel sturdy and legible, while lowercase shapes are compact and open, keeping counters clear and spacing comfortable. Numerals are straightforward and upright in construction, matching the overall crisp, modern texture.
Works well for brand marks, headlines, and short-to-medium text where a clean sans voice is needed but with added emphasis from the slant. It also fits UI labels, signage, and promotional layouts where quick recognition and a streamlined texture are important.
The overall tone is efficient and contemporary, with the italic angle adding momentum and a sense of forward motion. It reads as professional and clear rather than decorative, conveying a practical, everyday modernity suitable for brand and interface contexts.
Likely intended as an emphasis-oriented sans that stays neutral and highly legible while adding speed and direction through a consistent italic posture. The goal appears to be a versatile, modern workhorse feel that remains clear in display settings and functional in general-purpose typography.
The design leans on simple circular and elliptical construction, producing friendly roundness without softness; edges remain sharp and deliberate. The slant is consistent across cases, helping create a cohesive, energetic line when set in text.