Sans Normal Uhlud 9 is a bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Cronos' by Adobe and 'Proza' by Bureau Roffa (names referenced only for comparison).
Keywords: ui text, signage, branding, packaging, headlines, friendly, confident, modern, approachable, clean, clarity, approachability, versatility, modern utility, brand friendliness, rounded, soft terminals, geometric, open counters, high legibility.
This typeface presents a sturdy, rounded sans construction with smooth curves and softened stroke endings. Letterforms lean toward geometric simplicity while retaining slight humanist warmth in the joins and proportions. Counters are generally open and generous, helping maintain clarity in dense text, and the overall rhythm is even with consistent vertical stress. Uppercase forms read broad and stable, while lowercase shapes keep compact, straightforward silhouettes with clear differentiation between similar characters.
This font fits well in interface copy, wayfinding, and general-purpose editorial or marketing layouts where a clear, friendly voice is desired. Its solid presence supports headlines and short statements, while the open counters and even texture help it remain readable in multi-line text blocks. It also suits brand systems that need a modern, approachable sans for packaging, product labels, and digital applications.
The font conveys a friendly, contemporary tone that feels confident without becoming severe. Its rounded shaping and even color give it an approachable, service-oriented character suited to communicative, people-facing design. The overall impression is clean and direct, prioritizing clarity over ornament.
The design appears intended as a versatile, contemporary sans that balances geometric cleanliness with softened, welcoming shapes. It prioritizes clear forms and consistent texture for dependable readability across sizes, while maintaining enough character to feel personable in branding and display use.
Numerals are sturdy and highly readable, matching the letterforms in weight and curvature for a cohesive texture. The ‘Q’ tail is simple and unobtrusive, and diagonals in letters like ‘V’, ‘W’, and ‘X’ are crisp while staying consistent with the rounded vocabulary. In the sample text, the type holds together as a dark, even paragraph color that remains legible at larger display sizes and in multi-line settings.