Slab Contrasted Urtu 2 is a bold, wide, medium contrast, upright, normal x-height font visually similar to 'Clarendon BT' by Bitstream, 'Pulpo' by Floodfonts, 'ITC Bookman' by ITC, 'Clarendon SB' and 'Clarendon SH' by Scangraphic Digital Type Collection, 'Clarendon' by Tilde, and 'Clarendon' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, packaging, editorial, branding, sturdy, vintage, confident, friendly, impact, readability, heritage, authority, clarity, bracketed, blocky, robust, ink-trap feel, compact joins.
A heavy, bracketed slab-serif design with broad proportions and a firm, even rhythm across words. Stems are thick and confident, with noticeable but controlled contrast; the slabs read as substantial terminals rather than delicate finishing strokes. Curves are generously rounded (notably in bowls and the ‘S’), while joins and intersections feel compact, giving an inked, slightly softened impression at display sizes. Counters stay open for the weight, and punctuation-like details (dots and small terminals) remain bold enough to hold up in dense text.
Best suited for headlines, subheads, and short blocks of copy where a strong, reassuring voice is needed. It works well in editorial layouts, book or magazine titling, packaging, and brand marks that want a classic slab-serif presence with high visual solidity. It can also support readable emphasis in pull quotes or signage when set with comfortable spacing.
The overall tone is sturdy and dependable, with an editorial, old-school print flavor. It conveys confidence and clarity, leaning more familiar and approachable than sleek or technical. The slab structure adds a grounded, workmanlike character that can also read as subtly nostalgic.
The design appears intended to deliver a strong, traditional slab-serif voice that remains readable and composed under heavy weight. Its broad stance, bracketed slabs, and controlled contrast suggest a focus on reliable impact for display typography while keeping familiar text-like structures for comfortable reading in short passages.
The numerals appear sturdy and headline-ready, with rounded forms in ‘6’, ‘8’, and ‘9’ that echo the letter bowls. Uppercase shapes are broad and emphatic, while lowercase maintains a readable, traditional feel suitable for continuous lines of text. The bold slabs and bracketing help preserve a steady baseline presence in the sample paragraph.