Slab Contrasted Urlo 12 is a bold, wide, medium contrast, upright, normal x-height font visually similar to 'St Marie' by Stereotypes, 'Leida' and 'Modum' by The Northern Block, and 'Portada' by TypeTogether (names referenced only for comparison).
Keywords: headlines, posters, editorial, packaging, signage, sturdy, confident, traditional, robust, impact, authority, readability, print tone, branding, bracketed, blocky, ink-trap like, ball terminals, tight joints.
A heavy slab serif with pronounced, mostly bracketed serifs and a compact, punchy internal rhythm. Strokes are thick with visible but not extreme contrast, and the joins are tight, producing dense counters in letters like a, e, and s. Curves are full and rounded, while terminals often resolve into blunt slabs or small ball-like finishes (notably on j). The overall texture in paragraphs is dark and even, with sturdy horizontals and strong vertical stress that keeps forms steady at display sizes.
Best suited to headlines, subheads, and short blocks of text where a strong, high-impact texture is desirable. It works well for editorial branding, posters, packaging, and signage that needs a grounded, traditional slab-serif voice with clear letterforms.
The face reads as dependable and no-nonsense, with a slightly nostalgic, print-forward presence. Its weight and slab structure convey authority and practicality, while the rounded shaping softens the tone into something approachable rather than rigid.
Likely designed to deliver a bold, authoritative slab-serif look that holds up in impactful settings, combining traditional bracketed serifs with rounded, compact interiors for a dense, confident typographic color.
Uppercase forms are broad and emphatic, with a particularly weighty E/F/T and a round, open C/G that keeps the alphabet from feeling overly mechanical. Numerals are sturdy and legible with simple, familiar constructions; the 8 is compact and the 3 has generous curves, reinforcing the bold editorial color.