Sans Contrasted Issi 2 is a very bold, very wide, high contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, logo, branding, playful, retro, chunky, quirky, friendly, impact, retro appeal, playfulness, distinctiveness, display focus, rounded, soft corners, compact apertures, tapered joins, ink-trap feel.
A heavy, display-oriented sans with broad proportions and softly squared contours. Strokes are robust but not monolinear: many joins and terminals show subtle thinning, giving the letters a sculpted, high-impact silhouette. Counters are compact and often rounded-rectangular, with small apertures that emphasize mass and solidity. Curves in letters like C, G, S, and O are generously rounded, while horizontals and verticals retain a blocky, machined feel, producing a rhythmic mix of geometric and slightly calligraphic shaping.
Best suited to large-scale typography where its mass and distinctive shapes can carry: headlines, posters, storefront or event graphics, packaging, and bold brand marks. It can also work for short UI or social graphics callouts when set with generous spacing, but is less ideal for long-form text.
The overall tone is exuberant and attention-seeking, with a vintage, pop-signage character. Its chunky forms and soft corners read as approachable and fun rather than severe, while the contrasted shaping adds a bit of theatrical flair.
The font appears intended to deliver maximum visual presence with a playful, retro display voice—combining broad, blocky geometry with subtle stroke modulation to create memorable letterforms that stand out in branding and headline settings.
The design shows purposeful stylization in details such as the spur-like treatments, tapered diagonals, and small interior openings, which can increase personality but may reduce clarity at very small sizes. Numerals follow the same chunky, rounded logic, with distinctive, display-friendly silhouettes.