Sans Normal Konew 5 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Acumin' by Adobe, 'Epoca Pro' and 'Orgon Plan' by Hoftype, 'Mazot' by Hurufatfont, and 'Nusara' by Locomotype (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, dynamic, sporty, confident, modern, energetic, emphasis, motion, impact, modernity, slanted, rounded, geometric, compact, heavy terminals.
This typeface is a heavy, right-slanted sans with rounded, geometric construction and smooth curves. Strokes stay largely uniform, giving it a sturdy, low-contrast look, while the pronounced italic angle creates forward motion. Counters are fairly open and circular (notably in O, 0, and 8), and many joins and terminals are softly rounded rather than sharp. Proportions feel compact and efficient, with clear differentiation in forms like the angled leg of R, the curved tail on Q, and the simple, straight-sided numerals.
Best suited to short-to-medium display settings where impact and motion are desirable—headlines, posters, brand marks, sports and lifestyle graphics, and bold packaging or social creatives. It can also work for punchy subheads or callouts where a dense, energetic italic is needed.
The overall tone is fast and assertive, with a contemporary, performance-oriented feel. The strong weight and slant convey momentum and confidence, making the voice read as energetic rather than delicate or formal.
The design appears intended to deliver a modern sans voice with strong emphasis and speed, pairing a substantial weight with an italic stance for immediate visual urgency. Its rounded geometry and straightforward letterforms aim for broad, contemporary usability in attention-driven layouts.
In text, the dark color and consistent stroke behavior create a dense, high-impact texture, while the slant adds a rhythmic diagonal flow across lines. The design favors clarity through simple shapes and generous curves, producing a clean silhouette that holds up well at larger sizes.