Sans Normal Amraj 10 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Mustica Pro' by Alifinart Studio, 'Lader' by Groteskly Yours, 'Averta Standard PE' by Intelligent Design, and 'Madani' by NamelaType (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, ui labels, modern, friendly, clean, confident, neutral, clarity, modernity, approachability, impact, geometric, rounded, compact, crisp, high legibility.
A rounded, geometric sans with sturdy strokes and smooth, circular bowls. Curves are clean and consistent, while terminals are mostly squared off, giving the letters a crisp finish despite the overall softness. The proportions feel slightly compact with generous counters, and spacing appears even and steady in both the alphabet grid and the paragraph setting. Numerals follow the same simple, geometric construction, reading clearly at display sizes.
It suits bold headlines, brand marks, and short to medium-length copy where strong presence and clarity are needed. The even rhythm and open counters also make it a good fit for UI labels, wayfinding-style messaging, and packaging where quick recognition matters.
The font conveys a modern, approachable tone—confident and straightforward without feeling cold. Its rounded geometry and solid weight give it a friendly presence that still reads as professional and contemporary.
The design appears intended to deliver a broadly usable geometric sans that balances friendliness with firmness. Its simplified shapes and consistent curvature suggest a focus on clarity, contemporary styling, and reliable impact in display and interface contexts.
Round letters like O/C/G show near-circular construction, and the lowercase maintains a simple, single-storey feel in forms like a and g, reinforcing the geometric character. Diacritics or extended punctuation aren’t shown, but the sample text suggests consistent rhythm and stable word shapes in continuous reading.