Sans Normal Amraj 8 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Averta PE' and 'Averta Standard PE' by Intelligent Design, 'Neurath' by René Bieder, and 'Gravita' by TipoType (names referenced only for comparison).
Keywords: branding, headlines, ui labels, signage, posters, modern, friendly, confident, clean, neutral, versatility, clarity, modernity, approachability, geometric, round, open counters, even rhythm, sturdy.
A sturdy geometric sans with round bowls and broadly circular counters, paired with straight-sided stems and crisp terminals. Curves join stems smoothly with little to no visible modulation, creating an even texture across lines. Uppercase forms are compact and stable, with wide arcs in C/G/O and a clean, straightforward construction in E/F/H. Lowercase shows a single-storey a and g, a simple earless construction, and clear, open apertures that keep interior spaces readable. Numerals are plainspoken and consistent, with rounded forms in 0/8/9 and a simple, legible 1.
It suits modern branding systems, headlines, and short to medium-length text where a clean, confident voice is needed. The open counters and simple lowercase make it a practical option for UI labels, navigation, and signage, and its strong silhouette works well for posters and promotional graphics.
The overall tone is contemporary and approachable, balancing a friendly roundness with a solid, confident presence. Its clean geometry reads as practical and no-nonsense, while the softened curves keep it from feeling cold or overly technical.
The design appears aimed at a versatile geometric sans that prioritizes clarity and consistency while retaining a friendly, contemporary character. Its simplified lowercase constructions and even stroke behavior suggest a focus on dependable everyday usability across editorial and interface contexts.
Spacing and proportions create a steady, high-contrast silhouette at display sizes, and the ample counters help maintain clarity in dense words. The lowercase has a slightly utilitarian, signage-like directness, especially in the simplified a/g and the straightforward r and t.