Slab Normal Fipo 9 is a very bold, wide, medium contrast, italic, tall x-height font.
Keywords: headlines, posters, branding, sportswear, packaging, retro, confident, sporty, punchy, friendly, impact, display, approachability, signage, headline strength, soft corners, bracketed slabs, rounded terminals, sturdy, compact counters.
A heavy, right-leaning slab serif with blocky, bracketed serifs and noticeably softened corners. The letterforms are broad and robust, with thick strokes, compact counters, and a slightly squarish, engineered feel that stays consistent across the set. Curves (like C, G, O, S) are smooth and full, while flats and joins remain firm, giving the overall texture a dense, poster-ready rhythm. Numerals match the same chunky construction and read as strong, simple silhouettes.
Best suited for headlines and short bursts of text where impact matters—posters, brand marks, event graphics, packaging, and apparel-style lettering. It can also work for subheads or callouts in editorial layouts when used with generous spacing and a simpler companion for body copy.
The face conveys a bold, upbeat confidence with a distinctly retro, signage-like flavor. Its slanted stance and chunky slabs add energy and momentum, making it feel sporty and promotional rather than formal or literary.
Likely intended as a high-impact display slab that combines the sturdiness of a workhorse serif with the forward motion of an oblique style. The softened slab details suggest an aim for approachable, commercial readability while keeping a strong, attention-grabbing silhouette.
The design relies on mass and silhouette more than fine detailing, so it maintains presence even at a distance. The overall tone is uniform and disciplined, with just enough rounding and bracketing to keep the heaviness from feeling harsh.