Sans Superellipse Ipdi 7 is a very bold, wide, medium contrast, italic, tall x-height font.
Keywords: sports branding, posters, headlines, logotypes, packaging, sporty, assertive, dynamic, industrial, retro, impact, speed, branding, display, blocky, compact, slanted, rounded corners, angular joins.
A very heavy, forward-slanted sans with rounded-rectangle construction and crisp, chamfer-like terminals. Strokes stay consistently thick, with tight internal counters and squared-off apertures that create a dense, compact texture. Curves are built from superelliptic bowls rather than circles, giving letters like C, O, and S a flattened, muscular feel. The rhythm is punchy and uniform, with sturdy verticals, short crossbars, and a general preference for blunt, cut ends over tapering.
Best suited to high-impact display work: sports identities, event posters, product packaging, and bold logotypes that need motion and authority. It also works well for short UI labels or promo graphics where a condensed, forceful wordmark is more important than long-form readability.
The tone is fast, tough, and energetic—more "performance" than "polished." Its chunky forms and slant suggest speed and impact, evoking sports branding, motorsport/arcade aesthetics, and industrial signage where emphasis and attitude matter.
This design appears intended as a high-energy display sans that maximizes visual weight and speed cues through superelliptic geometry, blunt terminals, and a built-in slant. The overall goal seems to be instant recognizability and strong presence in branding contexts.
Numerals follow the same squared-round logic and feel especially robust at display sizes. The italics are built into the letterforms rather than added as a simple slant, reinforcing the engineered, action-forward personality. Spacing in the samples reads tight and headline-oriented, producing a solid black mass ideal for short statements.