Sans Contrasted Asdaz 10 is a light, very narrow, high contrast, upright, normal x-height font.
Keywords: headlines, editorial, fashion, branding, posters, elegant, refined, airy, luxury, modernity, display impact, editorial voice, condensed, delicate, crisp, vertical, minimal.
This typeface shows tall, condensed letterforms with a distinctly vertical posture and pronounced thick–thin modulation. Strokes often resolve into hairline terminals, producing sharp, clean endings and a crisp, high-definition rhythm. Curves are narrow and taut, counters stay relatively compact, and spacing reads controlled rather than loose, giving lines a streamlined, columnar texture. Lowercase forms keep a straightforward construction with compact bowls and a restrained, modern feel, while figures follow the same slender proportions for a consistent typographic color.
Best suited to display settings such as headlines, magazine layouts, pull quotes, and refined branding where its condensed proportions and sharp contrast can be appreciated. It can also work for posters and titles when ample size and clean reproduction preserve the delicate hairlines.
The overall tone is sophisticated and polished, with a cool, contemporary elegance. Its thin hairlines and tall proportions create a sense of luxury and restraint, evoking magazine typography and high-end branding rather than casual everyday text.
The design appears aimed at delivering a sleek, modern display voice with a luxury editorial character, prioritizing verticality, contrast, and a composed rhythm for impactful titles and branding statements.
The strong vertical emphasis and fine terminals make the face feel precise and ornamental without relying on overt decoration. At smaller sizes, the finest strokes may visually recede, while at display sizes the contrast and condensed silhouette become a defining feature.