Sans Contrasted Askev 7 is a light, narrow, high contrast, upright, normal x-height font.
Keywords: editorial, fashion, luxury, headlines, branding, elegant, refined, modern, sophistication, editorial impact, premium tone, contemporary refinement, delicate contrast, hairline, crisp, airy, tall, minimal.
This typeface features tall, slender letterforms with pronounced contrast between delicate hairlines and thicker vertical strokes. Curves are drawn with smooth, controlled transitions, and terminals tend toward sharp, clean endings rather than rounded softness. The overall rhythm is vertical and measured, with generous interior counters that keep forms open despite the thin connecting strokes. Numerals follow the same refined contrast and stand clearly on the baseline, maintaining a consistent, polished texture in text.
This font is well-suited to magazine headlines, pull quotes, and display typography where its contrast and slender proportions can create a sophisticated impact. It can also support luxury branding, packaging, and identity systems that benefit from a refined, modern tone. For longer passages, it is most effective in larger sizes and well-lit contexts to preserve the thin strokes and crisp detail.
The overall tone is sophisticated and quiet, projecting a polished, upscale feel. Its sharp, high-contrast detailing reads as contemporary and editorial, with a poised presence that suits premium branding and cultured publishing contexts.
The design appears intended to deliver a modern, high-fashion sensibility through extreme stroke modulation and tall proportions, balancing delicacy with confident vertical structure. It aims to create a premium editorial voice with clean, contemporary shaping and a precise, controlled finish.
In text, the face produces a distinctly striped color from the strong vertical stems, while the hairline cross-strokes and joins add a delicate, airy sparkle. The mix of very thin strokes and sharp joins suggests it will look best when given adequate size and spacing, where its fine details can remain clear.