Sans Normal Akkaf 22 is a bold, normal width, monoline, upright, normal x-height font visually similar to 'Neusa Neu' by Inhouse Type and 'TT Hoves Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, modern, friendly, confident, clean, utilitarian, impact, clarity, simplicity, modernity, geometric, rounded, open apertures, high contrast counters, sturdy.
A heavy, geometric sans with largely circular bowls and smooth, continuous curves paired with straight, squared-off terminals. Strokes are consistently thick, producing compact counters and a strong, even color in text. Proportions are stable and straightforward, with wide, open forms in letters like C, S, and e, and clean, simplified joins that keep shapes crisp at larger sizes. Numerals and uppercase share the same solid, blocky construction, emphasizing clarity and uniformity over nuance.
Best suited to display settings such as headlines, posters, and brand marks where its bold color and geometric structure can carry impact. It also works well for signage and packaging that benefit from strong legibility at a glance, especially with generous spacing.
The overall tone is modern and approachable, with rounded geometry that feels friendly while the weight and dense letterforms communicate confidence and presence. It reads as practical and contemporary rather than formal, lending an energetic, no-nonsense character to headlines and brand statements.
The font appears designed to deliver a contemporary geometric voice with high visual impact and straightforward readability. Its simplified shapes and consistent stroke behavior suggest an intention to be versatile for branding and display typography while maintaining a friendly, accessible feel.
The design leans on near-circular curves and squared endings, creating a clear geometric rhythm. In running text, the heavy weight produces strong emphasis and tight internal spaces, making it most comfortable when given ample size and leading.