Sans Normal Ahluz 2 is a bold, narrow, monoline, upright, normal x-height font visually similar to 'Dexa Pro' by Artegra, 'Gonero' by Artisan Studio, 'Lite On Condensed' by Factory738, 'Heyday' by Hemphill Type, 'Prelo Condensed' by Monotype, 'Eloque' by Prestigetype Studio, and 'Akazan' by Typodermic (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, modern, direct, utilitarian, sporty, impact, compactness, clarity, modernity, efficiency, compact, rounded, blocky, punchy, clean.
A compact, heavy sans with clean, even stroke weight and broadly rounded curves. The proportions are tight with short extenders and a normal-looking x-height, giving the text a dense, efficient rhythm. Counters are relatively small and apertures tend to be more closed, while terminals are blunt and straight-cut. Overall letterforms balance geometric roundness with squared-off joins, creating sturdy silhouettes and strong color on the page.
Best suited to headlines, posters, and short emphatic copy where its dense weight and compact proportions create impact. It can also work for branding, packaging, and signage that needs a sturdy, modern sans with a controlled footprint. For long passages, it will be most effective at larger sizes or with generous leading to offset the strong typographic color.
The tone is assertive and no-nonsense, with a contemporary, pragmatic feel. Its dense spacing and weight give it an energetic, forceful presence that reads as straightforward and functional rather than delicate or expressive.
The design appears intended to deliver a space-efficient, high-impact sans that stays clean and contemporary. By combining rounded geometry with blunt terminals and compact proportions, it aims for strong legibility at display sizes and a confident, industrial-leaning voice.
The figure set matches the same compact, sturdy construction as the letters, and the rounded forms keep the texture from feeling harsh despite the weight. In longer lines the boldness produces a solid typographic block, making whitespace inside letters a prominent part of the texture.