Bubble Apbu 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Fraiche' by Adam Fathony and 'Morl' by Typesketchbook (names referenced only for comparison).
Keywords: posters, headlines, packaging, kids media, stickers, playful, friendly, cartoony, kidlike, bouncy, fun emphasis, youth appeal, comic tone, soft impact, rounded, puffy, soft, chunky, blobby.
A chunky, rounded display face with puffy, inflated letterforms and soft terminals. Strokes are broadly uniform and heavily weighted, with generous interior counters and small, pinched apertures that create an organic, hand-molded feel. The outlines show subtle wobble and asymmetry, giving each character a slightly individualized silhouette while keeping a consistent overall rhythm. Spacing is on the tight-to-moderate side, and the numerals match the same bulbous, compact proportions for a cohesive set.
Best used for short display settings such as posters, headlines, packaging callouts, and playful branding where a bold, friendly voice is needed. It can also work well for children’s content, party/event materials, and social graphics, especially when set large to showcase the inflated shapes.
The overall tone is cheerful and approachable, with a toy-like warmth that feels casual and humorous rather than formal. Its buoyant shapes and irregularities read as lively and friendly, making it well suited to lighthearted, character-driven messaging.
The letterforms appear designed to mimic soft, inflated marker or balloon-like shapes while maintaining a readable, all-caps-and-lowercase alphabet suitable for punchy display copy. The slight irregularity suggests an intention to feel handmade and approachable rather than mechanically geometric.
The design favors rounded joins and softened corners throughout, avoiding sharp angles even where structure would normally demand them. At smaller sizes the thick strokes and tight apertures may reduce clarity, while at larger sizes the bubbly silhouettes and counter-shapes become a strong graphic feature.