Sans Normal Hurom 5 is a light, wide, monoline, upright, normal x-height font.
Keywords: branding, ui, headlines, posters, packaging, clean, friendly, modern, calm, airy, modern neutrality, approachable clarity, geometric consistency, display cleanliness, geometric, rounded, minimal, open, precise.
This typeface is a crisp geometric sans with a consistent monoline stroke and softly rounded corners throughout. Proportions skew broad, with generous internal counters and open apertures that keep forms clear at display sizes. Curves are drawn from near-circular bowls and smooth arcs, while horizontals and verticals meet with controlled, slightly softened terminals for an even, polished rhythm. Uppercase shapes read stable and architectural, and the lowercase maintains a simple, constructed feel with unobtrusive joins and clean spacing.
It suits brand identities and wordmarks that want a clean, contemporary voice, and it works well for UI labels and navigation where clarity and a light visual footprint are important. The open forms and even rhythm also make it effective for headlines, posters, and short editorial callouts where a refined geometric look is desired.
The overall tone is modern and approachable, balancing technical neatness with a gentle warmth from the rounded geometry. Its light, open color gives it an airy, understated presence that feels contemporary rather than expressive or retro.
The design appears intended to deliver a minimal, geometry-forward sans that stays legible while projecting a modern, friendly neutrality. Its softened construction suggests an emphasis on approachability and consistency across letters and numerals for polished, system-like typography.
Round characters like O and 0 are highly circular and visually prominent, and the numerals share the same clean, continuous stroke logic as the letters. The design emphasizes smooth continuity over sharp angles, which helps maintain a calm texture in longer lines of text.