Sans Normal Usnew 10 is a regular weight, normal width, high contrast, italic, normal x-height font.
Keywords: editorial, fashion, magazines, branding, headlines, elegant, refined, modern, airy, elegance, emphasis, display, sophistication, motion, calligraphic, slanted, crisp, tapered, fluid.
This typeface is a high-contrast italic with smooth, continuous curves and sharply tapered stroke endings. Forms are largely built from rounded bowls and ellipses, with a consistent rightward slant and a lively, calligraphic rhythm. The design favors open counters and clean joins, while hairlines stay crisp against thicker main strokes, creating a bright, spacious texture in text. Numerals follow the same italic construction and contrast, with graceful curves and minimal terminal ornamentation.
It suits editorial typography where elegance and motion are desired—magazine features, culture writing, and fashion or lifestyle layouts. It also works well for branding accents, pull quotes, and refined headline systems where contrast and italic energy can be showcased at larger sizes.
The overall tone is polished and expressive, reading as sophisticated rather than casual. Its pronounced contrast and slanted posture give it a sense of speed and finesse, while the rounded construction keeps the mood approachable and contemporary.
The design appears intended as a display-leaning italic that delivers a classic, high-contrast look with clean, modern shaping. It prioritizes visual sophistication and rhythmic movement, offering an expressive voice for prominent typographic moments rather than utilitarian neutrality.
In longer lines, the strong diagonal stress and thin hairlines create a sparkling texture that feels best when given ample size and breathing room. The letterforms maintain a coherent italic voice across capitals, lowercase, and figures, emphasizing flow and continuity over rigidity.