Sans Normal Urbak 17 is a light, normal width, high contrast, italic, normal x-height font.
Keywords: editorial, magazine, branding, packaging, invitations, elegant, sophisticated, airy, modern, elegance, editorial voice, premium branding, expressive emphasis, calligraphic, slanted, refined, crisp, lithe.
A slender, right-slanted design with pronounced thick–thin modulation and tapered terminals. Curves are smooth and elliptical, while straight strokes stay crisp, creating a clean, polished rhythm across words. The capitals feel tall and poised with open counters and controlled curvature, and the lowercase maintains a balanced, readable texture with gently flowing joins and consistent slant. Numerals follow the same refined construction, mixing clean lines with rounded bowls for a cohesive set.
Well-suited to magazines, lookbooks, and other editorial layouts where a refined italic voice is desirable. It also fits branding and packaging that aims for an upscale, contemporary tone, and works nicely for invitations, headlines, and pull quotes where its contrast and slant can lead the composition.
The overall tone is refined and cultured, combining a fashion-forward elegance with a restrained modernity. Its high-contrast, calligraphic energy reads as premium and expressive without becoming ornamental, giving text a confident, editorial feel.
The design appears intended as an elegant, contemporary italic with a calligraphic backbone, delivering a premium voice for display and editorial typography while keeping forms clean and relatively minimal.
Diagonal strokes and curved joins are handled with a smooth, continuous flow, which helps longer passages feel cohesive despite the strong contrast. The design’s light hairlines and sharp transitions favor clear reproduction at comfortable text sizes where the delicacy can remain visible.